You’ve just left the salon with that perfect shade glossy, rich, and full of life. Fast forward a few weeks, and your once-vibrant tone looks dull, brassy, and tired. Sound familiar?
If you’ve ever wondered why your hair colour fades so quickly and how to make it last, you’re not alone. Fading is one of the biggest frustrations for color-treated hair — but the good news is, it’s preventable with the right care and products.
Let’s uncover what’s really happening to your colour and how to protect coloured hair so it stays luminous and salon-fresh longer.
The Science Behind Fading Hair Colour
What actually causes hair colour to fade?
When hair is dyed, pigment molecules are deposited inside the hair shaft. But daily wear — from washing, heat, and UV exposure — slowly lifts these molecules out.
The result? Fading, dullness, and uneven tone.
How your hair’s condition impacts how long your colour lasts
The outer layer of your hair, called the cuticle, acts like shingles on a roof. When it’s lifted or damaged, colour molecules leak faster. Healthy, sealed cuticles hold pigment longer — meaning smoother, stronger hair equals more vibrant colour.
5 Common Reasons Your Hair Colour Fades Too Fast
1. Overwashing Strips Away Colour
Frequent washing and harsh shampoos are some of the biggest culprits behind fast-fading colour. Many regular shampoos contain sulfates that lift away not just dirt but also your colour pigments.
💡 Rehues Tip:
Use our Rehues Colour Shampoo — it’s sulfate-free, gentle, and enriched with nourishing ingredients that cleanse without stripping your hair. Each shade is formulated to refresh your colour while keeping it soft and healthy.
2. Sun, Heat, and Styling Damage
UV rays and high heat can break down colour molecules, leaving your hair dry and faded. Blow dryers and curling irons can worsen it by lifting the cuticle, causing colour to escape.
💡 Rehues Tip:
After styling, apply a Collagen Elixir Spray to lock in moisture and add shine. Rehues’ gentle formulas help reduce dryness so your colour stays vibrant and smooth even with daily styling.
3. Hot Water and Hard Water
Washing your hair with very hot water opens up the hair cuticle, allowing pigment to wash out. Hard water minerals can also leave a dull film over your strands.
💡 Rehues Tip:
Rinse your hair with cool or lukewarm water after using your Rehues Shampoo as this helps seal in colour and adds natural shine.
4. Chlorine and Salt Water
Swimming in chlorinated pools or the ocean can strip your hair of natural oils and lift away colour pigments, leaving it dry, brittle, and faded. Salt and chlorine both act like magnets for moisture — pulling it out of your strands and causing premature colour loss.
💡 Rehues Tip:
Before swimming, apply a leave-in treatment or a small amount of conditioner to create a protective barrier. After swimming, use your Rehues Colour Shampoo to gently cleanse away salt and chlorine buildup while refreshing your tone and keeping your hair soft and nourished.
5. Harsh Ingredients and Product Build-up
Certain shampoos and styling products can cause buildup, dulling your hair’s natural shine.
💡 Rehues Tip:
Rehues Colour Shampoo is free from parabens and harsh chemicals, and safe for regular use. Whether you use Brown, Ash, Pink, Violet, or Blue, each formula deposits pigment gradually — so your colour stays fresh, never flat or heavy.
Your guide to longer-lasting, salon-fresh colour
1. Switch to a colour-safe, gentle shampoo
A gentle cleanser helps preserve pigment while keeping hair healthy. The Rehues Colour Lock™ Shampoo is formulated without sulfates or ammonia and includes bond-repair technology to strengthen hair while depositing colour-protective pigments.
2. Consistency is key!
Consistency is the key. Use your Rehues Colour Shampoo regularly — ideally every 2–3 days or as part of your daily routine — to maintain your hair’s colour and vibrancy. Regular use helps keep your tone fresh and your strands healthy between salon visits.
3. Protect your hair from UV and heat damage
Our Collagen Elixir Spray acts like an invisible shield against UV rays, heat, and pollution — helping preserve your colour and shine.
One quick spritz adds instant gloss and softness (no stickiness or grease!) while collagen peptides repair and lock in hydration to keep your hair strong, smooth, and healthy every day.
4. Use pigment-depositing products between salon sessions
Rehues colour-depositing formulas can revive tone, reduce brassiness, and add a fresh gloss — all while nourishing your strands. Perfect for ash, brown, or vivid hues.
5. Maintain your hair bonds for long-lasting color
Our Rehues Colour Lock™ formulas are powered by bond-repair actives, amino acids, and peptides that strengthen your hair from within — helping prevent breakage and colour fade.
Each wash doesn’t just cleanse as it also repairs, protects, and keeps your colour vibrant wash after wash.
Introducing Rehues Colour Lock™ Shampoo: Your After Salon Hair Care
What makes it different from regular shampoos
The only shampoo that locks in your hair color while repairing bonds to strengthen every strand — with zero chemical smell.
Real results: how it restores and protects colour
With regular use, it helps restore tone, extend color vibrancy, and maintain a healthy, glossy finish — right from your shower.
Your salon results, in one wash.
Final Thoughts — Keep Your Colour as Vibrant as Day One
Fading isn’t inevitable — it’s preventable. With the right hair care routine and the Rehues Colour Lock™ Set, your colour can stay vibrant, glossy, and salon-fresh for weeks longer.
Ready to lock in your colour?
Shop at www.rehues.com and save your shade — not just your wallet.
