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Still Glowing after 120 days of washing!

Proof that your colour can stay vibrant — and your hair, soft — even months after dye day.

Real Colour Retention After 30 Washes

BEFORE using Rehues 

AFTER using Rehues 

Slide to see vibrancy retention
Rehues
BOTANICAL BLEND WITH SOPHORA ROOT

Carefully Formulated, Backed by Science

Every formula is crafted with purpose.

💧 Coconut-Based Cleansing
Cleans without stripping moisture making your hair soft, definitely not straw-like.

🌿 Sophora Root Extract
A calming botanical used in Traditional Chinese Medicine, known to soothe post-bleach irritation and aid scalp recovery. Perfect for sensitive or sensitised skin.

Stop the fade, Repair in 3 easy steps

Mix, layer, and customise your own colour ritual — there’s no limit to your hue.

STEP 1 - Color Lock Shampoo

STEP 1 - Color Lock Shampoo

Avail in Pink, Blue, Ash Grey and Brown.

(Brown is usually the colour customers prefer to cover white roots!)

 
STEP 2 - Keratin Repair Mask

STEP 2 - Keratin Repair Mask

Salon Grade Treatment that deeply repairs, softens brittle strands, and revives shine.

Done in just 2 minutes, no more salon.

 
STEP 3 - Collagen Elixir Spray

STEP 3 - Collagen Elixir Spray

Weightless collagen-infused elixir that seals in shine, tames frizz, and protects your colour.

All in one daily spray, no rinse needed.

 
Up to 120 days of vibrancy — without salon touch-ups
Colour Lock + Repairs. No trade-offs
Lab-tested, Cruelty-free, and Scalp-safe
Proven Results, Clinically Formulated
By Asians For Asians

Hear from our customers

Based on 258 reviews

Rehues

"From dull to beautiful in one wash."
I’ve been struggling with yellow-wish brown tones after bleaching, and nothing worked until Rehues. The pink shampoo toned it down instantly, giving it red hues without drying my hair. My stylist even asked if I went for a gloss!

Ying Wei

Rehues

"Colour revived + hair feels stronger??"
I didn’t expect it to repair as well. My hair felt brittle from bleaching, but after using the shampoo + mask combo, it feels stronger, smoother, and the colour looks more alive.

Rachel Tan

Rehues

"Muted pink dream without the salon price."
I used the pink shampoo on my faded blonde highlights and it gave this gorgeous dusty rose tone. So easy — I just leave it on for 3 mins in the shower. Saved me $200 on a colour refresh.

Joanne L.

Rehues

"No more salon appointments just to fix tone."
I use the brown shampoo weekly to refresh my base. Before Rehues, my brown would fade super flat and dull. Now it stays rich and shiny. Bonus: no pungent smell.

Soo Jin

Rehues

"Great results — but wear gloves!"
The colour payoff is amazing, especially on pre-lightened hair. I use it dry before shower for stronger pigment. Just a tip to wear gloves if you’ve got gel nails/ fresh manicure!

May

Real Colour Care, Not Just “Colour-Safe”

Rehues goes beyond cleansing — it deposits pigment, repairs damage, and locks in vibrancy for up to 120 days. No harsh scents. No fast fade. Just salon-fresh colour that lasts.

Product 1
Product 2
Product 2
Deposits pigment while cleansing
Yes – tone-specific pigment infusion
No pigment, just gentle cleansing
Yes – full toner application
Repairs bleach-damaged hair
Bond-repair actives included
Mostly just moisturising
Professional-grade masks
Clinically tested for colour hold
Up to 120 days vibrancy
 No testing – just “safe” claims
Usually lasts 2–4 weeks
Convenient & DIY-friendly
At-home, in 3 steps
No impact
Requires appointment & time
No harsh chemical smell
Clean, salon-grade scent
 Can be perfumey or synthetic
Often has developer/chemical smell
Time to see results
1–3 minutes (or 15 min dry boost)
Minimal or none
1–2 hours per session
Cost per use
 Low – 30+ washes per bottle
Moderate – low impact, more frequent
High – $80–150 per visit

Frequently Asked Questions